How to Create a Dynamic Media Kit

Move clients with a dynamic media kit.

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Position yourself as an expert with a media kit. The contents of your portfolio could produce a future of success for you. Jenna Glatzer, author of “Book Promotion Ain’t for Sissies”, outlines the recommended pieces for a promotional media kit. Follow her experienced guidelines to create a media kit.

Promote With Power and Media Kit

1. The essentials for a media kit are:

   Press release
   Cover art
   Reviews
   Q & A
   Article
   Author’s photo
   Publicity plan

2. Unless you hire a publicist, you’ll write your own press release. PRWeb offers excellent guidelines for format and tips. See Resources for their online address.
3. Include cover art and author photo at a size large enough for publication scanning. Attach a note indicating you can send art in digital formats in high resolution.
4. Send a sampling of professional and reader reviews. Include also your blurbs and some reviews of past work.
5. Create a short Q & A (1-2 page) interview with yourself that includes questions the media can ask you.
6. Include a free article that magazines or newspapers can reprint and radio hosts can read on the air. Insert a brief bio with your book information at the end. Indicate on top that the article is free for reprinting.

Read more: How to Create a Dynamic Media Kit | eHow.com http://www.ehow.com/how_2142203_dynamic-media-kit.html#ixzz0sAhuRT3k