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Category Archives: Public Relations
New techniques of brand building
by Madhukar Sabnavis What makes a Sachin Tendulkar and Roger Federer connect with many of their fans? At one level, they are achievers; they are well known stars and have both fame and fortune, things that many youth and young … Continue reading
Integrating Public Relations with SEO Strategies
Most companies today employ some form of Search Engine Optimization (“SEO”) and, as a result, are re-thinking many of their communications practices to take full advantage of the power of the Web. Continue reading
Posted in Business, Public Relations, SEO Optimization, Social Media
Tagged blog, PR, Public Relations, SEO, Social Media
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How to Create a Dynamic Media Kit
Move clients with a dynamic media kit. // Position yourself as an expert with a media kit. The contents of your portfolio could produce a future of success for you. Jenna Glatzer, author of “Book Promotion Ain’t for Sissies”, outlines … Continue reading
Posted in Business, Media, Public Relations, Small Businesses
Tagged Media, Media Kit, PR, Public Relations, Small Businesses
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How to Attract the Media to an Event
What if you had a gala event and no one came to cover it? A poor showing by the media is almost always the result of poor planning by the event coordinators. Here are some simple tips for starting a buzz and keeping things humming from start to finish. Continue reading
Posted in Business, Entrepreneurship, Marketing, Public Relations, Small Businesses
Tagged Attract Media, Enterpreneurship, how to, PR, Public Relations, small business
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Starbucks, Ford and PepsiCo turning to blog site Twitter for PR
Major companies such as Starbucks, Ford and PepsiCo are using an online messaging website to ‘micro-manage’ their public relations. Continue reading
Posted in Business, Marketing, Public Relations, Social Media
Tagged Comcast, corporate communication, Ford, Home Depot, JetBlue, PepsiCo, Public Relations, Starbucks, Twitter
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Twitter’s guide to corporate ‘tweeting’
Twitter 101, which has appeared on the site in recent days, provides a basic yet informed guide to businesses that want to use 140-word character updates – “tweets” – to communicate and listen to customers effectively. Continue reading
Posted in Business, Public Relations, Technology
Tagged Business, corporate communication, corporate tweeting, PR, Technology, Twitter, Twitter 101
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