Category Archives: Social Media Monitoring

Facebook Thinks Email is “Probably Going Away”

Posted on June 24, 2010 by

Facebook thinks email is dying. Classic. How many times have we heard this now? Facebook COO Sheryl Sandberg gave a speech at the Nielsen Consumer 360 conference recently, essentially claiming as much. Continue reading →

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360° Marketing Trends for 2010: Dior, Etam, Coca Cola, Lufthansa, Foursquare, Sephora, Body Shop

Posted on June 21, 2010 by

In 2009, there was an acceleration of marketing investment shift from Off-Line to On-Line channels. A research from Forrester amongst Marketing Leaders indicates that Chief Marketing Officers from their panel (mainly international companies) are planning to increase their On-Line media … Continue reading →

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Insights on Social Media Monitoring for Luxury Brands: Facebook, Twitter, Blogs, Forums

Posted on June 21, 2010 by

Major B2C companies should increase their marketing investments in On-Line activities in 2010 according to a recent survey completed by Forrester Research. Social Media should be the Big Winner. Continue reading →

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