Category Archives: Advertising

Adweek: Mediabrands to Extend ShelfLife

Interpublic Group’s Mediabrands is launching ShelfLife, an agency specializing in retail shopper marketing and John Ross, currently president of the IPG Emerging Media Lab, will head the new shop. Ross will report to Matt Freeman, CEO, Mediabrands Ventures. Continue reading

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AOL and Mediabrands Partner on Retail Advertising

AOL and Interpublic Group’s Mediabrands have announced a digital retail advertising partnership. The two companies plan to align their collective resources and announce a Retail Advisory Board in the coming weeks. Mediabrands teams with AOL. Continue reading

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