Category Archives: Public Relations

New techniques of brand building

by Madhukar Sabnavis What makes a Sachin Tendulkar and Roger Federer connect with many of their fans? At one level, they are achievers; they are well known stars and have both fame and fortune, things that many youth and young … Continue reading

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Integrating Public Relations with SEO Strategies

Most companies today employ some form of Search Engine Optimization (“SEO”) and, as a result, are re-thinking many of their communications practices to take full advantage of the power of the Web. Continue reading

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How to Create a Dynamic Media Kit

Move clients with a dynamic media kit. // Position yourself as an expert with a media kit. The contents of your portfolio could produce a future of success for you. Jenna Glatzer, author of “Book Promotion Ain’t for Sissies”, outlines … Continue reading

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How to Attract the Media to an Event

What if you had a gala event and no one came to cover it? A poor showing by the media is almost always the result of poor planning by the event coordinators. Here are some simple tips for starting a buzz and keeping things humming from start to finish. Continue reading

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Starbucks, Ford and PepsiCo turning to blog site Twitter for PR

Major companies such as Starbucks, Ford and PepsiCo are using an online messaging website to ‘micro-manage’ their public relations. Continue reading

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Twitter’s guide to corporate ‘tweeting’

Twitter 101, which has appeared on the site in recent days, provides a basic yet informed guide to businesses that want to use 140-word character updates – “tweets” – to communicate and listen to customers effectively. Continue reading

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