Category Archives: Social Media Monitoring

Facebook Thinks Email is “Probably Going Away”

Facebook thinks email is dying. Classic. How many times have we heard this now? Facebook COO Sheryl Sandberg gave a speech at the Nielsen Consumer 360 conference recently, essentially claiming as much. Continue reading

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360° Marketing Trends for 2010: Dior, Etam, Coca Cola, Lufthansa, Foursquare, Sephora, Body Shop

In 2009, there was an acceleration of marketing investment shift from Off-Line to On-Line channels. A research from Forrester amongst Marketing Leaders indicates that Chief Marketing Officers from their panel (mainly international companies) are planning to increase their On-Line media … Continue reading

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Insights on Social Media Monitoring for Luxury Brands: Facebook, Twitter, Blogs, Forums

Major B2C companies should increase their marketing investments in On-Line activities in 2010 according to a recent survey completed by Forrester Research. Social Media should be the Big Winner. Continue reading

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