Tag Archives: Marketing

The Converged Media Road to Success

Posted on July 5, 2010 by

A comprehensive social media strategy enables customers, as well as employees, to interact with each other using Web 2.0 tools, integrated with internal and external portals. Several of the tools available in the market have matured exponentially in terms of their architecture, security and “enterprise friendliness,” making them easy to integrate with existing enterprise applications. Continue reading →

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New techniques of brand building

Posted on July 3, 2010 by

by Madhukar Sabnavis What makes a Sachin Tendulkar and Roger Federer connect with many of their fans? At one level, they are achievers; they are well known stars and have both fame and fortune, things that many youth and young … Continue reading →

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comScore Releases May 2010 U.S. Online Video Rankings

Posted on June 30, 2010 by

YouTube Streams All-Time High of 14.6 Billion Videos Viewed Continue reading →

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Let the Collaboration Era Begin

Posted on June 28, 2010 by

Salesforce.com has finalized the release of Chatter, and it represents the start of the collaboration era. That’s not because Salesforce was the first to bring a product to market, but because it was very early to figure out how to embed it in real business processes. Collaboration can now be something that’s an accepted part of business practice rather than something you formally do with a separate tool. Continue reading →

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A Match.com For SEO Linking

Posted on June 27, 2010 by

Link building has never been easy. It’s all about finding the best match. SEO professionals wanting to take the shortcut by buying links from farms can get themselves in trouble. They run the risk of getting crappy backlinks that can prevent relevant queries from floating to the top of rankings. Google, Bing and Yahoo search engines don’t like the practice. Continue reading →

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Optimizing Facebook Content Through Privacy Holes And Other Unlikely Places

Posted on June 27, 2010 by

Search on Facebook stinks. The in-site search engine works well to find people, but when it comes to optimizing information for events or recommendations for products and services on Fan and community pages, marketers struggle. Continue reading →

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Adweek: Mediabrands to Extend ShelfLife

Posted on June 26, 2010 by

Interpublic Group’s Mediabrands is launching ShelfLife, an agency specializing in retail shopper marketing and John Ross, currently president of the IPG Emerging Media Lab, will head the new shop. Ross will report to Matt Freeman, CEO, Mediabrands Ventures. Continue reading →

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