Category Archives: Marketing

The Converged Media Road to Success

A comprehensive social media strategy enables customers, as well as employees, to interact with each other using Web 2.0 tools, integrated with internal and external portals. Several of the tools available in the market have matured exponentially in terms of their architecture, security and “enterprise friendliness,” making them easy to integrate with existing enterprise applications. Continue reading

Posted in Marketing, SEO Optimization, Social Media, Technology | Tagged , , , | Leave a comment

Internet Marketing Services: The Sound Of Success

Hang on, hang on: Before you start ranting and raving about how you’ve tried to get ahead and have been unsuccessful, listen to what we have to say. Web promotions company uSocial.net has developed a new collection of Internet marketing … Continue reading

Posted in internet marketing, Marketing | Tagged , , | Leave a comment

New techniques of brand building

by Madhukar Sabnavis What makes a Sachin Tendulkar and Roger Federer connect with many of their fans? At one level, they are achievers; they are well known stars and have both fame and fortune, things that many youth and young … Continue reading

Posted in Marketing, Public Relations | Tagged , | Leave a comment

Blogging as a Professional Translator and Interpreter

Of what good can blogging be to a professional translator? For that you have to go to the beginning and ponder why people blog in the first place? Is it just a way to pass time and have fun with your ability to write or does it solve a larger purpose? Continue reading

Posted in Language, Marketing, Social Media, Technology | Tagged , , , , | Leave a comment

Monster Career Ad Network®, The Largest Recruitment-Focused Ad Network, Continues To Drive Innovation

Monster.com®, the leading job matching engine and flagship brand of Monster Worldwide, Inc. (NYSE: MWW) is adding more horsepower to Career Ad Network through two innovations – one designed to leverage an employer’s career site strategy and another that provides real visibility into the source of candidates and ROI. Continue reading

Posted in Business, Human Resources, Marketing | Tagged , , , , | Leave a comment

comScore Releases May 2010 U.S. Online Video Rankings

YouTube Streams All-Time High of 14.6 Billion Videos Viewed Continue reading

Posted in Business, Marketing, Social Media, Technology | Tagged , , , , , , , | Leave a comment

Let the Collaboration Era Begin

Salesforce.com has finalized the release of Chatter, and it represents the start of the collaboration era. That’s not because Salesforce was the first to bring a product to market, but because it was very early to figure out how to embed it in real business processes. Collaboration can now be something that’s an accepted part of business practice rather than something you formally do with a separate tool. Continue reading

Posted in Marketing, Media, Social Media, Technology | Tagged , , , , | Leave a comment

How to Attract the Media to an Event

What if you had a gala event and no one came to cover it? A poor showing by the media is almost always the result of poor planning by the event coordinators. Here are some simple tips for starting a buzz and keeping things humming from start to finish. Continue reading

Posted in Business, Entrepreneurship, Marketing, Public Relations, Small Businesses | Tagged , , , , , | Leave a comment

A Match.com For SEO Linking

Link building has never been easy. It’s all about finding the best match. SEO professionals wanting to take the shortcut by buying links from farms can get themselves in trouble. They run the risk of getting crappy backlinks that can prevent relevant queries from floating to the top of rankings. Google, Bing and Yahoo search engines don’t like the practice. Continue reading

Posted in Business, internet marketing, Marketing, Social Media, Technology | Tagged , , , , , | Leave a comment

Optimizing Facebook Content Through Privacy Holes And Other Unlikely Places

Search on Facebook stinks. The in-site search engine works well to find people, but when it comes to optimizing information for events or recommendations for products and services on Fan and community pages, marketers struggle. Continue reading

Posted in Marketing, Social Media, Technology | Tagged , , | Leave a comment